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What we do for you…

As with traditional media, research, audience segmentation, strategic planning and scheduling is a core discipline within our approach.

We provide our clients with a conduit between the affiliate community and your marketing teams. We begin by thoroughly understanding your commercial objectives.

For example:

What is your digital communications strategy?
What are your objectives for the channel?
What are your commercial objectives for your website?
How will affiliate marketing integrate within your overall media mix?
Will you be managing your programme as a marketing or sales channel?

We will challenge and enhance your current understanding of the affiliate marketing channel and examine your tactical and strategic objectives from both a short and long term perspective.

Online media planning is very similar to traditional media planning. Whereas an offline media plan will encompass TV, radio, press and outdoor activity all scheduled into an overall media plan, your affiliate activity needs to be developed alongside your PPC, SEO and media activity.

Managing affiliate programmes on behalf of our clients is all we do. Therefore, not only are we constantly enhancing and refining your activity but are proactively leading the industry with new initiatives. We understand the opportunity which the affiliate channel offers your business and we have the experience to assist you in avoiding the pitfalls.

We manage the data we receive from our network partners through our data department ensuring that the management information you receive is consistent with the reporting you are supplied with elsewhere in the business. Complementing our reporting suite, we provide invaluable analysis enabling you to understand and have a greater control over your programme.

We provide constant and independent representation of your programme to the affiliate community through a diverse range of marketing techniques. Our market intelligence ensures that your commissions and bounties are deployed with maximum efficiently whilst ensuring that they are synchronised across the channel.

Our programme management techniques ensure that we are able to bring scalable opportunities to your programme dependent upon whether your objectives range from driving cost efficiency or developing volume generation.

What we do for you…

As with traditional media, research, audience segmentation, strategic planning and scheduling is a core discipline within our approach.

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