Home | Affiliate marketing
Affiliate marketing:
What is it and why should your company be doing it?
What is it?
Customer leads, new customer acquisitions and profitable sales are the key building blocks for growth and market share in any business sector. Marketers now have at their disposal an online channel that allows payment directly for these results; Affiliate Marketing.
It is an established, proven and successful means to drive performance.
So what are the benefits over other forms of marketing?
Accountability, transparency and control are probably the most obvious. With affiliate marketing, run properly, you are in the driving seat. You specify whether you are rewarding affiliates for sales, leads or calls, and you define in advance the amount you are prepared to pay for every such result.
You pay affiliates only once these results are delivered.
Which other marketing channel is this flexible and accountable?
Affiliate marketing has become an indispensable growth channel. E-consultancy estimates that the value of affiliate driven sales in the UK has risen from £300m in 2003 to £2.16bn in 2006 and many merchants estimate it now accounts for around 30% of their online sales.
Many of our clients initially approach us as they want online performance marketing demystified. With careful guidance and advice affiliate marketing has now become a key growth driver for them.
Affiliate networks?
What are affiliate networks? and what do they do? ... read more
What affiliates do
What are affiliates? and what do they do? ... read more
Got a question
At R.O.EYE we are always ready to assist and help ... read more
