The topic of an account manager role is something I hear time and time again on my travels around the affiliate world. What can you do for me, why do I need you, are often two questions I am asked from affiliates on a regular basis. I hope this post will go some way in answering these questions. First of all..

What can you do for me?

Well in a nutshell, what cant I do for you. It is my job to make sure you have everything you need to make a success of the programme you have chosen to promote with us. Our knowledge, expertise and love of what we do helps us understand what is need to make a successful programme for all concerned, including you. We are always on hand to help or listen to any concerns, or ideas, you as affiliates may have.

Why do I need you?

As an account manager my understanding of my clients business is second to none. R.O.EYE is a dedicated, award winning affiliate management agency and one of our main focuses is to integrate with a clients marketing department, essentially acting as an extension of this department and ultimately of their business as a whole.

Integrating our custom built data management tools allows for the free flow of valuable and insightful information. Once analysed by an expert eye, this information can then be used to further help new or existing affiliates. Analysing this information may present a whole host of niche domains or long tail keywords that have great potential for affiliates, for example. It maybe something as simple as changing a call to action message from Buy Now to Shop Here.

In many cases the kind of data we collect and analyse presents us with an in depth view of a typical customer, how they interact with the site, what other sites they view and so on. Armed with this data and working closely with you as an affiliate, will guarantee we are maximising potential for all concerned.

So if the phone rings and it is me, please pick it up. You never know I may have spotted that next big idea….

advice · programme management · R.O.EYE