R.O.EYE Blog | Our eye on the affiliate industry

Mar/09

19

IAB Still Trying to Clean Up Voucher Codes

No comments · Posted by R.O.EYE in Comment

This year saw the IAB release best practice guideline to try and ensure all voucher code sites are no longer using click to revel if a valid code is not available, voucher code sites have long been a thorn in the side of many merchants as well as other affiliates and these guidelines are intended to clean up this channel, the question being has it worked?

At the time of the IAB announcement some industry experts would have us believe it was the end of voucher codes as we know it, while this has not been the case it has certainly gone some way to improving the traffic sent from affiliate sites to merchants and making sure this is not done in a misleading or confusing way to the user. All UK networks have now signed up to the IAB agreement and all affiliates seem to be adhering to the guidelines, as yet the IAB have not had to enforce these new regulations.

A number of voucher code sites seem to now be rebranding as deal portals and still using click to revel but for on site deals, the IAB are yet to release their thoughts on this but I am sure heated debate will follow, we will keep you updated.

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