Chris Worthy (left) - Collecting the award at the winner’s dinner

Congratulations to eBay for winning the coveted Econsultancy “Innovation in Affiliate Marketing” award. The eBay Partner Network fought off competition from the likes of the multiple award winning Skimlinks as well as innovations from VAC Media and Webgains Site Seeker.  The judges commented on the “fantastic idea from eBay. The Quality Click Pricing (QCP) is a no-brainer. The decision to reward affiliates based on customer lifetime value and PayPal usage is a highly compelling incentive.”

I think the award provides the recognition that the bold move to the new payment structure deserves. For a long time the questions over the value that affiliate marketing provides have remained unanswered. For an advertiser to go out there and develop an industry leading approach demonstrates their dedication and confidence in the affiliate model. It will certainly be interesting to see if any other large advertisers follow suite.

awards · eBay · econsultancy · innovations · qcp