I note that there is another affiliate solution that allows publishers and affiliates to connect without the need for open networks, as Impact Radius gets its launch in the UK. However it is the selection of effective tools behind any solution which needs to dictate the choice of technology for a merchant. Affiliates are developing at a significant rate and offering new ways to deliver qualified traffic for merchants and the demand is very real. API integration tools, RSS feeds and dynamic creatives all form part of the serious network contenders make up and are important for the new breed of affiliates.

These types of tools aren’t yet available on all open networks however the eBay Partner Network amongst others offer these types of solutions to their affiliates on an in-house programme or closed basis. It tends to be these networks that offer an enjoyable range of affiliate genres without the risk being too heavy on any one genre.

The entrepreneurial ethos that defines affiliate marketing is under risk if tools and new technological advances are not taken seriously and adopted by merchants. Bridging this with offline tracking potentially makes an interesting option.

eBay · innovations · technology · tracking