Woolworths deals a punishing blow to affiliates
By Daniel Austin, Programme Executive, R.O.EYE
The current economic crisis seems to have taken yet another victim, the shock announcement that after nearly 100 years of trading, Woolworths has officially gone into administration with over £385 million worth of debts.
No surprise then is the announcement that they have also terminated their affiliate programme and ended their relationship with Affiliate Window, a decision I am sure savvy affiliates were expecting. No company or network likes to be in this position of telling affiliates that a programme is going to close, especially from a well known and trusted brand such as Woolworths. I am sure Affiliate Window will have done all they could to prevent this from happening, the announcement from them that they will still honour payment of confirmed sales is yet another reason affiliates speak highly of Affiliate Window.
In these turbulent times no one is safe, not even huge brands that have been a staple of all our high streets for as long as I can remember. As an industry, now more than ever it is important we are working together to ensure Affiliate Marketing can weather the forthcoming storm. An industry that prides itself on transparency and return on investment for its merchants will no doubt be under the spotlight again.
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