R.O.EYE Blog

By Colin Telford - Affiliate Director 

The final straight!

It’s the morning of day three and what a few days it has been. Part-time roadie, sales man, affiliate manager, water-boy (did you get the R.O.EYE branded water?) exhibitor and visitor. It’s been a fantastic couple of days. I’m sitting by the front of our stand, writing this blog entry before the masses arrive again.

Ad:tech was better than ever in my eyes. Busy both days with both potential merchants and affiliates visiting the stand, located on the ground floor. Seems to be a good spot, apart from the cheesy house music coming from the data company exhibiting opposite us - I’ve had enough David Guetta to last a life time! From a business point of view it was very healthy, as agencies, networks and clients alike now seem to know exactly how we can offer a better service to both themselves and affiliates. I’m currently working through my leads and look forward to doing business soon!

The Affiliate Summit is a smaller event to Ad:tech in terms of size, but far superior from an affiliate value point of view. It’s great to see new blood too, with affiliate marketing gaining greater scale and attracting interest from a wide range of companies and sectors. Speaking of new blood, well done to the ‘Affiliate Marketing Graduate’ from a London agency, for approaching the stand yesterday and having the courage to quiz us about our business! Although a direct competitor, I wish you luck in your journey through affiliate marketing….

Thanks to all the organisers. See you at A4uexpo - if you want to see us picking up an award have a look at www.affiliates4u.com/awards/ and get your vote in!

We’ve just received an email from A4U informing us that we’ve been nominated for “Publishers Agency of the Year”! Everyone in the office is chuffed and just the nomination itself means a hell of a lot. Thank you to everyone that voted for R.O.EYE – it’s much appreciated.

The final round of voting starts on Friday 28th September. Winners for all categories will be announced at the A4UAwards ceremony on the Thursday night during the A4UExpo (25th October). For more information, or to vote for us see here!

By R.O.EYE’s Data Solutions Manager, Chris Le Quesne

We are excited to launch our ‘Icon’ tool, which handles all our internal analysis and reporting. We’ve been redesigning the system over the last six months following positive feedback from affiliates and clients, and this month it has finally gone live in the office!

Icon is a purpose-built data analysis tool that will allow us to get further under the skin of our affiliate management programmes than ever before and report this back in detail to affiliates and clients. The results of our analyses will be filtering through to our clients and affiliates over the coming weeks and months, and judging by the feedback we’ve had so far, the extra knowledge will really help to increase their performance.

The way we see it, the more we know about our programmes, the better we can manage them. We’re looking forward to seeing how the new reporting is received, and hopefully it will help to strengthen the position of everyone involved with our programmes.

Knowledge and accountability are becoming fundamental to any healthy affiliate programme; with Icon, we’re hoping to keep a step ahead of the data needs of our clients and our affiliates!

Please contact me on 0161 2281228 if you have any queries or email chrisl at ro-eye.co.uk

The last few months have been very busy for R.O.EYE, the UK’s first and biggest dedicated affiliate management agency. We have seen huge growth, including the appointment of five new staff and the creation of a new department purely dedicated to client services.

R.O.EYE is now going on the road, travelling from Manchester to London to put our services on show at three major affiliate trade events. If you want to learn more about maximising your affiliate marketing returns, come along and make sure you drop by the R.O.EYE stand.

ad:tech, London: 26 - 27 September
ad:tech, now in its third year, is a highly regarded trade event for the digital advertising and marketing space. R.O.EYE will be exhibiting alongside a wide array of companies covering all facets of online marketing.

For more info visit http://www.ad-techlondon.co.uk

Affiliate Summit, London: 28 September
For the first time, the Affiliate Summit will take place in London on September 28. The first seven conferences took place in the US, the event going global in 2007. Attendees can expect to mix with affiliates, merchants and networks.

Register for the event at www.affiliatesummit.com

a4uexpo, London: 25 – 26 October
a4uexpo is the only UK-based affiliate specific event and aims to bring together all those working in or around the sector. A two-day educational conference & exhibition, a4uexpo builds on a4uForum’s successful series of networking events. The two days will focus on networking and relationship building, the ultimate networking experience for affiliates, affiliates marketers and networks alike.

More on a4uexpo at http://www.a4uexpo.com/

If you would like to schedule a meeting with us, at any of these event, please email
katep at ro-eye.co.uk or call on (0161 228 1228).

We hope to see you at our stall soon