Google Launches Adsense for Mobile
By Andy Mitchell - Senior Programme Executive
It’s been coming for a while, but Google has recently launched Adsense for mobiles. Google Adsense clicks have risen 47% year on year, according to the Search Engine giant. In the same financial report, Google stated that partner sites contributed $1.35 billion of revenue, 35% of its total.
So, on the back of this overwhelming success Google has branched out their Adsense service to the .mobi domain. It’s the same format, the same model and is likely to have the same success, but only once mobile advertising really takes off.
“The mobile advertising market is certainly in the early stages. We are making it [financially viable] for new sources of mobile content to emerge,” Dilip Venkatachari, product management director of Google AdSense for Mobile, told Reuters
Shawn Collins has picked up on it as well here.
So for affiliates who have got a few .mobis up their sleeve, now would be a good time to start developing them. Of course it does mean you are forced to use Adsense to monetise them, but this then raises the obvious question of “which Affiliate Network is closest to a network solution for the mobile platform?”. Any guesses (or inside info?!)….
Google Adsense for Mobile will very soon be launching in the UK as well as widely across Europe.
Publishers and affiliates can find guidelines and help here.
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