Expo Fever!
By Colin Telford - Affiliate Director
The final straight!
It’s the morning of day three and what a few days it has been. Part-time roadie, sales man, affiliate manager, water-boy (did you get the R.O.EYE branded water?) exhibitor and visitor. It’s been a fantastic couple of days. I’m sitting by the front of our stand, writing this blog entry before the masses arrive again.
Ad:tech was better than ever in my eyes. Busy both days with both potential merchants and affiliates visiting the stand, located on the ground floor. Seems to be a good spot, apart from the cheesy house music coming from the data company exhibiting opposite us - I’ve had enough David Guetta to last a life time! From a business point of view it was very healthy, as agencies, networks and clients alike now seem to know exactly how we can offer a better service to both themselves and affiliates. I’m currently working through my leads and look forward to doing business soon!
The Affiliate Summit is a smaller event to Ad:tech in terms of size, but far superior from an affiliate value point of view. It’s great to see new blood too, with affiliate marketing gaining greater scale and attracting interest from a wide range of companies and sectors. Speaking of new blood, well done to the ‘Affiliate Marketing Graduate’ from a London agency, for approaching the stand yesterday and having the courage to quiz us about our business! Although a direct competitor, I wish you luck in your journey through affiliate marketing….
Thanks to all the organisers. See you at A4uexpo - if you want to see us picking up an award have a look at www.affiliates4u.com/awards/ and get your vote in!
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