R.O.EYE Launches Icon
By R.O.EYE’s Data Solutions Manager, Chris Le Quesne
We are excited to launch our ‘Icon’ tool, which handles all our internal analysis and reporting. We’ve been redesigning the system over the last six months following positive feedback from affiliates and clients, and this month it has finally gone live in the office!
Icon is a purpose-built data analysis tool that will allow us to get further under the skin of our affiliate management programmes than ever before and report this back in detail to affiliates and clients. The results of our analyses will be filtering through to our clients and affiliates over the coming weeks and months, and judging by the feedback we’ve had so far, the extra knowledge will really help to increase their performance.
The way we see it, the more we know about our programmes, the better we can manage them. We’re looking forward to seeing how the new reporting is received, and hopefully it will help to strengthen the position of everyone involved with our programmes.
Knowledge and accountability are becoming fundamental to any healthy affiliate programme; with Icon, we’re hoping to keep a step ahead of the data needs of our clients and our affiliates!
Please contact me on 0161 2281228 if you have any queries or email chrisl at ro-eye.co.uk
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October 2nd, 2007 at 5:04 pm
[…] are geared up for accurate reporting. Indeed, we have just launched a swanky new reporting tool, Icon, but it is not just client reporting which is important to efficient programme management, but […]