The Importance of Affiliate Reporting
By Michelle Anthony, Programme Executive
Here at R.O.EYE we consider programme reporting to be a large part of our jobs and many of our systems are geared up for accurate reporting. Indeed, we have just launched a swanky new reporting tool, Icon, but it is not just client reporting which is important to efficient programme management, but affiliate reporting as well.
The frequency of validations varies from client to client, but we make an effort to feedback to affiliates at least once a week. On certain programmes we are able to do this more often to keep publishers up to date on pending leads and conversions on a near daily basis. In addition to this and the key word reporting available in Tracktor, we can offer bespoke reporting tailored to the needs of the affiliate.
We also focus on providing feedback on quality wherever possible. This enable us to work with affiliates to improve the suitability of the leads they are supplying to the merchant, be that making changes to the copy on their sites, adding images and creatives or editing the look and feel of the affiliate site.
Benefits of regular reporting includes allowing us to spot any problems early and work as hard as possible to resolve these, these may be simple to resolve within the account management teams, but may engage our technical solutions department, who are always on hand to offer assistance.
Our reporting and suggestions are always incredibly well received by affiliates. It is often about the incremental changes in communicating the finer details of the product to the audience, honing in on the validation criteria and clearly explaining that the customer will be passed through to a merchant. We have seen on screen conversions rates double with minor adjustments to text.
For our finance programmes regular affiliate reporting is essential in pushing our programmes forward. Feedback goes both way and has led to changes in application forms on the client site and advancements in the information we request from clients.
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