It’s that time of the year again – people are dusting down their DJs and posh frocks ready for the annual A4U Affiliate Marketing Awards. I’ve been looking for an excuse to wear my dinner jacket for a while now, praying I can still get into it! You never know, I might even have a proper shave for this one.

For the uninitiated, the A4U Awards recognise the great and the good of the affiliate marketing industry in the UK. There are a range of categories to vote in, such as account manager of the year and best blog, as well as panel-judged categories including best agency and best new entrant to affiliate marketing.

So here we are again, it’s 2010 and we are proud to announce that R.O.EYE has once again been shortlisted for Best Agency in Affiliate Marketing, having been highly commended in each of the previous 3 years of the awards. We hold the firm belief that we are the leading affiliate management agency in the UK and to back this up we can point to the work we do in supporting, growing and retaining key clients such as eBay, Santander, DSGi Business and Holidaybreak.

Quality based pricing model

By way of example in the case of eBay, we played a pivotal role in the launch of the award winning Quality Click Pricing model (Econsultancy innovation award 2009). This involved management of; beta testing; utilising and building affiliate relationships to gather feedback, and working closely with the US and European eBay teams to finalise a payment structure that would fairly reward affiliates for the quality of their traffic. In addition, we are regularly featured as guest authors on the ePN blog and – yes you guessed it – that’s up for an award too!

We can also list new business wins with SSL International, Blackwell Books and Logbook Loans, a continuing commitment to technology developments with our Icon 2.0 reporting and planning tool, as well as extending reach to manage programmes in the US through Links of London.

Chris Worthy

But a great agency needs great staff and R.O.EYE’s involvement in the nominated categories doesn’t end there! We’re also proud to have one of our account managers shortlisted for Affiliate Manager of the year (In House or at an Agency)… take a bow Chris Worthy! For those of you who don’t know Chris, he is Senior Programme Manager and has been managing the eBay Partner Network programme since August 2008.

So we look forward to seeing all you beautiful people there for what promises to be a great night… fingers crossed!

A4U · affiliate · awards

R.O.EYE is pleased to announce that two members of its account management team have been nominated in this year’s A4U awards. Both Chris Worthy and Daniel Austin are going head to head in the Affiliate Manager: In-House or at an Agency category. It’s going to be a fiercely fort battle this year with a number of well known account mangers up for the award. This year’s a4uAwards are being held at the Grosvenor House Hotel on Park Lane in London, the awards will be held on 9th June 2010, if you haven’t done so yet don’t forget to book your table here.

Good luck to everyone who has been nominated and a special well done to both Chris and Daniel.

A4U · awards

R.O.EYE were at this years a4uepo in Amsterdam represented by Colin Telford and Chris Worthy.

Colin and Chris joined up with the European and American eBay teams at the expo to showcase the latest eBay Partner Network developments. A new cutting edge stand was revealed at the expedition with iMacs on hand to demonstrate the ePN interface to publishers.

During the event we had a competition running on the stand where affiliates could win a Nintendo Wii. In order to win all they had to do was set the fastest lap on the Mario Kart. On the day Mike from TopCashback won the prize after a fierce battle with fellow colleague Adam Bullock to set the fastest time on the Delphino square track. Congratulations!

A4U · eBay Partner Network · expo

Take a look at the industry forum today and you will see a bizarrely popular thread. Not since the ‘What car do you drive?’ thread has one subject attracted so much attention, at time of writing there were 573 posts and 26,898 thread views and rising…so just what is drawing all this interest?

Let me explain, an experienced affiliate has taken it upon themselves to relay a list of domains which remain unregistered. The domains have been carefully selected as they are generic in nature, but likely to rank well for popular keywords with a little bit of time and effort. In return for this knowledge the affiliate has asked for links to a specific site once the new web address is registered and live.

The response has been phenomenal, for affiliates new into the industry is has been a great source of practical advice in what to look for in a domain and for some it has allowed them to purchase a great address without having to put in the research.

Even for those that haven’t bought one the addresses suggested in the thread, the topic has had an impact. It has encouraged a range of affiliates old and new to spring clean their portfolio and stick to those New Year resolutions of updating languishing or parked sites and take a risk on registering new domains that have the potential to grow legs and go big!

There are no signs of this thread stopping any time soon, to have a look yourself simply follow this link.

A4U · advice