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R.O.EYE Latest Agency Rankings 2008
R.O.EYE hits NMA's affiliate network
ranking for six
April 2008
“R.O.EYE has had one of its most successful years, luring the likes of Estee Lauder and Alliance & Leicester as clients and boosting turnover from £2.6m to £4.8m.”
R.O.EYE enter Revolution's top digital agency list
Jan 2008
“R.O.EYE, the UK’s largest specialist affiliate marketing agency, has made it into the annual Revolution Top 30 Digital Agency list for the first time.”
R.O.EYE Latest Press Coverage
The Drum
Sept, 2008
“We were impressed by the agency’s in-depth knowledge of the affiliate industry, as well as its innovative and bold approach to recruitment.”
Manchester Evening News
Aug 26, 2008
“Our appointment by eBay is testament to our strategic approach to programme management in the UK,”
NMA
Aug 21, 2008
“Affiliate marketing is incredibly important to Ebay, so it's crucial the Partner Network is an attractive proposition to affiliates.”
NMA
July 17, 2008
“Over the past six months, the affiliate marketplace has demonstrated a marked shift towards 'in-housing'.”
Media Week
April 22, 2008
“We are not seen by our clients, suppliers and peers as regional agencies, but as national agencies who happen to be based in the regions.”
Media Week
April 15, 2008
Is Google's axing of bid rights to brand names an error? “I'm shocked at Google's decision. In the past, firms couldn't prevent rivals from taking their branded traffic and lost large amounts to rivals.”
NMA
Feb 21, 2008
“Even though the industry has grown and matured, it still doesn’t have the best perception. Brands don’t really understand it and keep it at arms length, put off by its reputation.”
NMA
Feb 14, 2008
“Large media networks should be most concerned. It is threatening their traditional agency model when large media companies like AOL, which run ad networks. Behavioural networks, search and affiliates, have everything under one roof.”
Media Week
Feb 5, 2008
“I have a talented and dedicated team, which means i am able to share the efforts of some of the best minds in our sector.”
Catalogue e-business
Feb 4, 2008
“Affiliate programmes need to be managed on a strategic basis, as part of an integrated marketing proposition. Poor communication and widespread lack of market understanding are hurting affiliate marketers and causing big dents in profits across the industry.”
Revolution
Feb 1, 2008
“Merchants are suffering massively from this form of overpayment. Duplication is becoming a real issue for brands as far as ROI is concerned.”
Stream
Jan-Feb, 2008
“The accepted view is that traditional methods can’t be employed, when it comes to mobile tracking solutions, as cookie cannot be dropped on a mobile phone. Yet supplier specific referral codes would seem an ideal solution. By using channel and affiliate specific source codes, the referral code of a transaction’s originator can be captured.”
Business Voice
Jan-Feb, 2008
“The truth is no matter how much traffic you drive to a site, or how great or creative you your various ad campaigns and related marketing activities are, if the offering itself is no good, visitors will leave just as quickly as they arrived. Without any intention of ever coming back.”
Affiliates4u
Jan 31, 2008
“Affiliates generated more than £3 billion of online spending last year, according to the recent e-consultancy report, compared to just over £2billion in 2006 – we all want that to continue, but we need to ensure that we are showing the brands we work with the sort of ROI they are achieving through their affiliate programmes. The industry needs to be more transparent with the figures.”
U Talk Marketing
Jan 11, 2008
"Affiliates have already proven they can drive high volumes of traffic to a particular site and this looks set to continue and even increase, as the affiliate industry is still growing. By using our wealth of experience in this sector, we can make affiliate marketing a key growth driver for everythingplay.com.”
Brand Republic
Jan 8, 2008
“The fact is that online response media can no longer be planned in isolation as the strategies employed for paid search, search engine optimisation, affiliates and media are now inextricably intertwined.”
Media Week
Jan 8, 2008
“As has been reported in Media Week, Google agency commission will be rescinded this year and it will be very interesting to see how the three media channels will be managed by agencies in a manner that is client-centric, without increasing the overall costs to clients.”
E-Consultancy
Jan 3, 2008
“R.O.EYE, the UK’s largest specialist affiliate marketing agency, has made it into the annual Revolution Top 30 Digital Agency list for the first time.”
NMA
Nov 22, 2007
“After the current period of mergers, acquisitions and closures has died down, the affiliate market will emerge as a robust, mature, self-regulated channel that can stand head and shoulders above its siblings: PPC, SEO, email, design and media.”
B2B Marketing
Nov 16, 2007
“There are plenty of B2B marketers who are seeing the results the consumer counterparts are achieving and are interested. The real problem is that affiliates aren’t that interested in them.”
U Talk Marketing
Nov 15, 2007
“However, this still leaves a key issue to be addressed - how do consumers carry out transactions when using the mobile internet? The most obvious option is reverse billing, but there is a potential problem here, initially at least, with credit balances being capped - prohibiting anyone booking their holiday over the phone for example.
My prediction is that the starting point for alternative solutions will be Paypal or Google Checkout, enabling consumers to go mobile using tried and tested online payment methods.”
Revolution
Nov, 2007
“Affiliate marketing is no longer a ‘Wild West’, it’s a sector they can no longer ignore.”
Media Week
Oct 3, 2007
“I see three options going forward: pay search agencies a management fee; bring search in-house; or try a new approach- pay-per-click affiliates.”
NWA
Sept 29, 2007
“The dropping of Google’s Best-Practice Funding payment model marks the end of agency discounts from the media owner, which accounts for a huge percentage of digital ad spend.”
Net Imperative
Sept 19, 2007
"Icon places R.O.EYE in a unique position within the affiliate marketing industry. The flexibility of the software means R.O.EYE will be able to report on any kind of data clients need and at any level, making affiliate programmes more measurable, accountable and profitable"
Marketing
Sept 12, 2007
“If digital ad spend is bearing fruit, so too should affiliate schemes. But the growth of digital spend is bringing new players into the market, according to Mark Kuhillow, MD of R.O.EYE.”
Marketing
Sept 12, 2007
“Indeed, brands are losing a significant number of sales as a result of ineffective management, according to research by affiliate marketing agency R.O.EYE.”
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Company profile
R.O.EYE launched in 2004 to bring to the world of affiliate marketing high level strategic insight and professional, dedicated account management and service, allowing merchants to scale and manage this developing channel ... read more
What are the advantages?
Why should you be doing it? Learn about the advantages of affiliate marketing ... read more
